5 of the best content creation tools

Looking to get creative with your marketing, but Photoshop gives you the heebie-jeebies? Don’t stress. Here are our 5 best content creation tools that won’t break your head… or the budget!

1. Canva

We’re starting off the list with our personal fave content creation tool, Canva does it all!

Canva has more than 50,000 templates to choose from. With a template for any size you could possibly want to create – social tiles, business cards, invitations, zoom backgrounds, presentations, flyers, there’s nothing you can’t create in Canva! 

Canva is perfect for those new to content creation. The app has a ton of tools to enhance social posts, from basic cropping and straightening to adding textures and colour correcting. These beginner-friendly features make editing photos simple. You can add a textured background to give your tiles more dimension, insert text to create your own meme, create a photo grid, blur your photo, and more. You can upload your own images or use their stock photos to create incredible, on-brand images.

With so many amazing features at your disposal, it can feel overwhelming not knowing where to start. But, Canva offers free Design School videos, taking you through the steps to create amazing content. It’s the perfect place to begin your content creation journey!

Canva is available as a mobile app or a desktop site and has a free version, along with paid plans that give you access to more features. Their free version is excellent for beginners needing guidance and templates to start creating. Check it out for yourself here.

2. Adobe Spark

Adobe Spark is the Adobe Suit’s version of Canva. Offering social tile templates that are completely customisable to fit your message and branding. Adobe Spark is perfect for those well versed in Adobe products, or already subscribed to Adobe Cloud and looking to keep everything in the one system.

There are three different products within Adobe Spark – Spark Page, Spark Post, and Spark Video. With almost no guidance, you can easily create social graphics, web pages and short videos in the app. 

Adobe Spark offers a mobile app and desktop site. Their free plan is a great place to start but if you want to take your designs to the next level their paid subscription offers full access to their premium templates, fonts and extras. Check out the Adobe Spark products here.

3. Piktochart

Piktochart will help you quickly turn any text or data-heavy content into a visual story your audience will love. Starting with an expertly designed template, you’ll quickly get to a professionally looking report, presentation, infographic, poster, or social media graphic that helps you drive the results you are looking for.

Piktochart provides over 600 templates for you to choose from. AND it’s not limited to infographics, you can also create reports, banners and presentations all on one site! However, their hallmark infographics are perfect for adding visual elements to text-heavy blog posts. Piktochart is a web-based program that offers free plans and paid subscriptions.

4. Lumen5

Lumen5 takes your existing content and through AI-powered technology helps you storyboard your ideas, fit your content, find music and visuals that enhance your message. 

Lumen5 works smarter, not harder when it comes to video content creation! The app works in 5 easy steps:

  1. Write a script, choose a template, or enter a link – Using Natural Language Processing algorithms, the system will automatically create a storyboard for you.
  2. The AI finds the perfect audiovisuals. Using computer vision technology, their system will find relevant AV relevant to your content.
  3. Add your branding and call-to-action. Upload a logo, add your watermark and customise your style to drive conversions.
  4. Download and share the video. Videos on Facebook get 10x more reach. Platforms like Google and Twitter also rank videos above other types of posts.

With the process being almost entirely automated, it’s never been easier to create visually appealing videos your audience will love! Lumen5’s free account lets you create up to three videos a month, or they have paid subscriptions that allow you to create more. 

5. Giphy

GIPHY is a platform that hosts 10+ billion pieces of visual gif, stickers and clip content that can be used across multiple platforms. GIPHY is everywhere your conversations are happening. From iMessage to Facebook, Instagram, Snapchat, TikTok… and everywhere in-between. If you’ve ever used a gif or sticker on your Instagram story, you’ve used GIPHY. They aim to make everyday conversations more entertaining.

The best way your brand can utilise GIPHY is by creating branded gifs for your consumers to use! GIPHY’s web platform allows you to upload branded gifs that can be used on any platform that GIPHY operates. You can create gifs directly in GIPHY by adding multiple images to create a GIF slideshow or trim your video into a GIF and then add captions or stickers to create a fun animated GIF for your business. 

You can then encourage User Generated Content using your branded gifs, or improve your Insta story game with logos and product gifs on each of your posts. And the best bit? GIPHY is completely free to use! Check out some examples of what you can create with GIPHY here.

So whether you’re new to the scene or a seasoned content creation campaigner,  you can’t go past these 5 content creation tools. They form part of any professional digital marketers armoury and are used to improve clients marketing position by varying content created.

If you haven’t already, bookmark these links and be sure to work through the free training resources so you can go from newbie to expert in no time!

Want to get the most out of your brand’s social media? Get in touch with us today!

Previous post