Digital Marketing

Strategies for when you need to know the who, what, when, where and how!

Feed your digital marketing.

Digital marketing strategies provide the overarching link between your digital marketing channels, so that you understand what platforms are used to communicate which message, to what target audience. It’s the best way to ensure that everyone worth targeting is being hit with the right messaging at the right time, maximising the clicks, calls + buys!

A digital marketing strategy can be a great way to take a pause, audit your situation, assess who you target, identify your true business goals and develop an action plan for achieving them. Sprinkle some metrics in, for measuring success along the way and it’s the best darn recipe for attaining business growth.

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Is a digital strategy for me?

If your marketing isn’t planned, if you’ve got
a few good ideas you want to bring to life,
if you’re after a roadmap for planned
success – then a digital strategy
is for you.

A multi-channel approach

Our strategies typically cover Content marketing, Inbound lead generation, Conversion optimisation, Email, SEO, Social, Advertising, PPC, Websites for growth with
Reporting and Analytics.

How do you drive results?

Your marketing must have an impact. Feed focuses on true business metrics which we refine over time, to maximise conversion rates and qualified lead generation.
Read digital marketing FAQ’s >

Free digital marketing brochure

Hand over your email (you’ll be signed up to our newsletter), take our downloadable brochure which details our Digital Marketing in more depth. It’s a win, win.

Download now →

Not just for the new kids on the block.

As the digital marketing industry as a whole grows and develops, so too does your audience in the channels they use and the way they consume media. A digital strategy isn’t just for new business owners, they’re for the business owner who has tried the same approach year-on-year and is left wondering why their business hasn’t achieved growth, or for the business owner pouring money into their marketing, not really sure why?!

It’s a team effort.

We can’t develop a strategy without your involvement. No one knows your business like you and we need to understand the idiosyncrasies that makes your business tick. This is so we can best develop strategies for targeting even the absolute micro of audiences, if they’re worth it.

The finer details.

We commence our digital strategies with a 2-3 hour workshop which helps us to understand the lay of the land before our creative juices start flowing. The strategy itself takes between 20 – 50 hours to develop, depending on the size of the marketing plan, channels used and level of intricacy. Post development we often work with clients to develop the elements needed to deliver on the business goals and objectives both on retainer and project piece basis.

Digital Marketing FAQ

Your Top 5 Common Questions Answered

Digital marketing encompasses all marketing efforts conducted online, such as through websites, social media, email, search engines, and other digital channels. It is crucial for businesses because it allows them to reach a vast and targeted audience, track and analyse their marketing efforts, improve customer engagement, and drive measurable results in terms of leads, conversions, and revenue.

A successful digital marketing strategy should include a mix of the following components:

Search Engine Optimisation (SEO): To improve visibility and ranking on search engines.
Content Marketing: Creating valuable and relevant content to attract and engage the target audience.
Social Media Marketing: Utilising social platforms to build brand awareness and connect with customers.
Email Marketing: Sending personalised and targeted messages to nurture leads and maintain customer relationships.
Pay-Per-Click (PPC) Advertising: Running paid campaigns to drive traffic and conversions.
Analytics and Tracking: Measuring performance using data and making data-driven decisions for optimisation.

Research your target audience’s behaviour and preferences to understand which digital channels they frequent the most. Consider the nature of your products or services and match it with the platforms where your target audience is most active. Test and experiment with different channels, and analyse the results to refine your strategy.

Data analytics is fundamental in digital marketing as it provides insights into the performance of marketing campaigns, customer behaviour, and overall marketing ROI. Analysing data helps marketers identify what’s working and what isn’t, optimise their efforts, and make informed decisions to achieve better results.

To measure the success of digital marketing efforts, track key performance indicators (KPIs) such as website traffic, conversion rate, click-through rates (CTR), bounce rate, social media engagement, email open and click-through rates, and return on investment (ROI). Monitoring these metrics regularly will help you gauge the effectiveness of your digital marketing campaigns.

A digital marketing agency that drives results.

Servicing nationally Feed brings big city digital marketing agency experience to small businesses
in our home town, Geelong.

Let’s have coffee

Everything we do is led by strategic thought and personalised to your business. The research, implementation, and execution is ultimately how we achieve your goals.

Submit your enquiry and we’ll get in back in touch within 24 hours.