Geelong Sports Museum

Located in the heart of the Kardinia Park Precinct, Geelong Sports Museum was established as part of the $140 million ‘Stage 5’ redevelopment of GMHBA Stadium. A must-visit destination, whether you're a die-hard sports fan, a local club supporter, or a history buff, there's something for everyone.

What we did + still do

Feed supported the Geelong Sports Museum’s grand opening by implementing a comprehensive digital marketing strategy. We began by collaborating with a professional photographer to capture high-quality video and images of the event, ensuring we had compelling content for social media. Our team managed the museum’s organic social media accounts, creating and scheduling engaging posts to build excitement leading up to the launch.

In addition to organic management, we ran targeted Meta ad campaigns to amplify the museum’s reach and attract a broader audience. These campaigns were carefully monitored and optimised to ensure maximum effectiveness and engagement.

We continue to work with the Geelong Sports Museum to maintain and enhance their online presence, using ongoing social media management and advertising to drive visitor traffic and sustain interest in their offerings.

Feed remains committed to supporting the museum with engaging content and strategic promotions, helping them celebrate and share their rich sporting heritage with the community.

The outcome

What our clients had to say is on it’s way…

– Jessica Reid

geelongsportsmuseum.vic.gov.au