As we look ahead to 2025, Gen Z continues to dominate the digital landscape, reshaping marketing strategies, brand expectations, and consumer behaviour. If your business is eager to stay relevant and thrive, now’s the time to prepare for the next evolution of Gen Z trends.
So, what’s in store for 2025? Here’s what you can expect from this forward-thinking generation and how your brand can adapt:
1. More Demands for Brand Transparency
If you think Gen Z is holding brands accountable now, wait until 2025. Expect an even higher demand for transparency and ethical practices. This generation will want to know everything, from where your products are sourced to your company’s environmental impact. Brands that are open, honest, and walk the walk will win their trust and loyalty.
2. AI-driven Personalisation Will Be Key
Gen Z expects brands to understand them personally, and with the rise of AI and machine learning, personalisation will be more sophisticated than ever. By 2025, consumers will expect tailored shopping experiences, product recommendations, and content that speaks directly to their needs and interests. Brands that invest in AI-driven personalisation will stand out from the crowd.
3. Even More Focus on Short-Form, Interactive Video
The explosion of platforms like TikTok has shown how much Gen Z loves quick, engaging video content. By 2025, expect this trend to get even more significant. Short-form, interactive videos will continue to dominate, and brands that create bite-sized, engaging content will be able to capture and hold Gen Z’s fleeting attention spans.
5. Authenticity Reigns Supreme
Gen Z can spot inauthentic brands from a mile away. This generation values real, relatable content that speaks to their experiences. Forget the overly polished, scripted ads — they want to see the genuine side of your brand. Share behind-the-scenes moments, showcase your team, or feature user-generated content. The more “real” you are, the better.
6. Social Responsibility Isn’t Optional
More is needed just to sell products. Gen Z expects the brands they support to care about social and environmental issues. Whether it’s sustainability, mental health, or diversity and inclusion, find causes that align with your brand values and show up for them consistently. It’s not about performative actions but, rather, a genuine commitment.
7. Video Content is Non-Negotiable
With TikTok and Instagram Reels leading the charge, video content has become the go-to medium for engaging with Gen Z. This generation craves bite-sized, visually engaging videos that entertain, inform, or inspire. If you haven’t already, it’s time to invest in short-form video content that’s dynamic and shareable.
8. Interactive Experiences Drive Engagement
Gen Z loves to be involved. From polls and quizzes to augmented reality filters, they engage more with interactive content that allows them to participate. Incorporating interactive experiences into your marketing boosts engagement and helps you gather insights straight from your audience.
9. Community Over Consumers
Instead of treating your audience as passive consumers, treat them like a community. Create spaces where they can engage with you and each other, whether in comments, live streams, or exclusive groups. Building a solid community increases brand loyalty and creates a network of advocates championing your brand.
10. Seamless Mobile Experience is a Must
Gen Z does everything on their phones — from shopping to consuming content. Your website, social platforms, and other digital touchpoints must be mobile-optimised. Make the user journey seamless and ensure every interaction, from content viewing to purchasing, is quick and easy.
By staying ahead of these Gen Z trends, you’re not just marketing — you’re building lasting relationships with the next wave of consumers. It’s all about keeping it real, socially conscious, and interactive.
Ready to start? Let’s discuss how Feed Digital can help you tailor your marketing strategy to connect with Gen Z today.
For more information on how we can assist with your 2025 marketing strategy, contact us today on hello@feeddigital.com.au or 03 5270 5159!
