Content Marketing
Words are your first impression, and no one likes a wet fish handshake.
Feed your content marketing.
We deliver a punch line with style. Talk to us about website and campaign copy, tag-lines and headlines, collateral copy and blogs. At Feed we know what the power of words can achieve and we’re here to make sure you win first prize!
We offer a variety of content marketing services that gives your inbound marketing strategy cut-through and turns your brand into a business, that knows how your audience takes their tea.
Don’t have a strategy? Let Feed develop your content plan and get all your channels talking together. We’ll plan, develop and manage your content across multiple channels so you can get back to working in your business rather than on your business!
Onsite SEO
Do you know what your customers search for to get to your product, brand or service? At Feed we do AND we’ll happily share the research & optimise your content to drive organic traffic to your site!
Copywriting
We focus on content, what shape & size depends on what you’re trying to achieve. From collateral to meta descriptions – we ensure your audience eats you up for breakfast, lunch & dinner.
Email marketing
Build & track website activity, automate your lead gen funnel & send dynamic, personalised content. At Feed we build your email campaigns so you get the most from your owned channel.
Blogs
Going beyond middle-of-the-page storytelling, we fine-tune your message to walk the words off the page, into your reader’s imagination & we maximise reach by optimising your blog for SEO.
Free 12 month content plan + checklist
Hand over your email (you’ll be signed up to our newsletter), take our blank 12 month content plan example with checklist. It’s a win, win.
Download now →
Copywriting Services
Get it right the first time with Feed. Our approach to copywriting (whatever the piece) is to first understand your brand, your voice, tone and personality. Once we understand, truly understand your brand we can set upon bringing it to life with words.
Whether it’s developing tag-lines, headlines, website copy, ads for social media or Google, newsletters etc we’ve got the wordsmith skills to pay the bills.
We write for a range of professional services, hospitality, government, retail and FMCG businesses. So you can rest assured your brand is safe in our hands.
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Email Marketing
The number one underutilised form of owned media available to businesses is Email. Most businesses collect emails in one form or another, whether it’s through providing quotes, guest bookings, customer purchases or even through newsletter subscriptions.
But what should you do with this information once you have it? Enter Feed. We’ll work with you to select the appropriate email marketing software – if you haven’t already set one up. We’ll discuss list building and list segmentation and then develop the strategy you should take when communicating with your audience.
Once you have all these elements in place you can then commence building the template. In most circumstances a business will have multiple (similar) templates – a newsletter, a lead generation automation flow, abandoned cart template etc.
Did you know it takes the average internal marketing department two days to compile an email newsletter? If this sounds like more time than it’s worth, get in touch to discuss how Feed can build your template and manage your emails on a monthly retainer.
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Blog Writing Services
Have writers block? Got the idea but just can’t put pen to paper? Don’t worry, it’s a common occurrence with business owners. You’re passionate about what it is that your business produces and so you should be! Plus your time is probably better spent elsewhere.
Enter Feed. We live and breathe content and we love writing pieces that serve a purpose! Not only do we write chat-worthy content that gets your audience to take action, we optimise it for SEO so that it’s got the best chance of delivering traffic to your business for years to come.
It’s seriously the reason we get up in the morning! So whether you need one blog written per day, week or month get in touch. We’ll develop the Blog writing schedule and start producing content that’s good enough to eat.
Get a sense of our style - read our blog →Content Marketing FAQ
Your Top 5 Common Questions Answered
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. It is essential because it helps build brand awareness, establishes credibility, nurtures customer relationships, and drives profitable actions such as lead generation and conversions.
Effective content types for content marketing include blog posts, articles, infographics, videos, podcasts, whitepapers, case studies, eBooks, and social media posts. The choice of content should align with your audience’s preferences and your marketing goals.
Measuring content marketing success involves tracking key performance indicators (KPIs) such as website traffic, time spent on page, bounce rate, conversion rate, social media engagement, and lead generation. Use analytics tools like Google Analytics and social media insights to assess the impact of your content.
Search Engine Optimisation (SEO) plays a crucial role in content marketing. By optimising your content for relevant keywords, meta tags, and other SEO best practices, you can improve your content’s visibility in search engines. This leads to higher organic traffic, increased exposure, and a better chance of reaching your target audience.
To create a successful content marketing strategy, follow these steps:
- Define your goals and target audience.
- Conduct market research to understand your audience’s needs and preferences.
- Develop a content calendar with a mix of content types and distribution channels.
- Focus on providing value and solving your audience’s problems.
- Promote your content through various channels, including social media, email marketing, and influencer outreach.
- Analyze your results regularly and make adjustments to improve your strategy continuously.
Reach Greatness, Go Multichannel!
If you’re looking for an integrated marketing approach chat to us about your inbound marketing strategy.
We’ll develop a plan on steroids that delivers a considered content plan across your Website, Email,
Google, and Social Media.
Let’s have coffee
Everything we do is led by strategic thought and personalised to your business. The research, implementation, and execution is ultimately how we achieve your goals.
Submit your enquiry and we’ll get in back in touch within 24 hours.
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