Be seen by potential customers at every stage of the customer purchase lifecycle.
Heard the saying the best place to hide a dead body is on the second page of Google? It’s a bit crass but it makes a valid point.
Potential customers use search at every stage of the product and decision-making lifecycle. They use it when they are becoming aware of the need for a product, during the discovery stage and when they’re forming their considered set, before they make the decision to purchase.
What if you knew all the searches that triggered these stages and put your brand front and centre? It’s a recipe for good business and the best part about it is growing your brand doesn’t have to be difficult. The only thing you need to start with is a website that isn’t prohibitive in getting results.
So, what are your Search Marketing options? Feed offers Search Engine Optimisation and Google AdWords or Pay-Per-Click. Both ongoing monthly services offered on a no lock-in retainer.Let's have coffee →
When it comes to SEO there are a few things Google looks for when positioning your website over a competitor. Authority, Relevance and Trust.
These three elements essentially control the Search Engine Results Page (SERP) and they need to be built over a long timeframe. In other words, Google needs to know you legitimately want to do better for your customers and aren’t just in it for the short term.
How does SEO work? It’s about building a series of signals to Google about what it is you are trying to rank for – keywords or key phrases. The more specific you are with your keywords and information you provide on your website, the more chances of success you’ll have in attaining results.
At Feed we work with you to formulate a list of keywords, perform onsite and offsite SEO techniques and report on our success monthly.Get in touch to learn more →
The other side to SEO is Ads – this is where you pay to be positioned on page one of the SERP.
Here you’re in control of what message you send to your prospective audience to get them to click, call or buy. Feed works with you to develop your strategy then we implement by formulating the list of keywords, create the adcopy – adding extensions where appropriate, setting up tracking and provide monthly bid adjustments, campaign refinement and reporting.
We put emphasis on high-quality ads as they receive up to 15% more clicks or conversions, compared to poor-quality ads.
Let Feed work with you to deliver a Google Ad Campaign that delivers targeted traffic to your website.Learn more about AdWords →
If you’re looking for an integrated marketing approach chat to us about your inbound marketing strategy. We’ll develop a plan on steroids that delivers a considered content plan across your Website, Email, Google and Social Media.
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