Search Marketing
Be seen by potential customers at every stage of the customer purchase lifecycle.
Feed your search marketing.
Heard the saying the best place to hide a dead body is on the second page of Google? It’s a bit crass but it makes a valid point.
Potential customers use search at every stage of the product and decision-making lifecycle. They use it when they are becoming aware of the need for a product, during the discovery stage and when they’re forming their considered set, before they make the decision to purchase.
What if you knew all the searches that triggered these stages and put your brand front and centre? It’s a recipe for good business and the best part about it is growing your brand doesn’t have to be difficult. The only thing you need to start with is a website that isn’t prohibitive in getting results.
So, what are your Search Marketing options? Feed offers Search Engine Optimisation, Google AdWords and Shopping (commonly known as Pay-Per-Click), and Google Ad Grant management. They are ongoing monthly services offered on a no lock-in retainer.
Get in touch →Search Engine Optimisation
Get more eyes on your website content and that means more traffic, more clients, and more sales
AdWords or
Pay-Per-Click
Take control of your destiny by setting your targeting, your budget and your ads to reach more customers
Google
Ad Grants
Reach a wider audience, promote your NFP’s mission, and drive valuable traffic to your website with a Google Ad Grant.
Google
Shopping
Sell products to the shoppers who matter most—the ones looking for what you offer, whether they’re at home, on the go, or in-store.
Search Engine Optimisation
When it comes to SEO there are a few things Google looks for when positioning your website over a competitor. Authority, Relevance and Trust.
These three elements essentially control the Search Engine Results Page (SERP) and they need to be built over a long timeframe. In other words, Google needs to know you legitimately want to do better for your customers and aren’t just in it for the short term.
How does SEO work? It’s about building a series of signals to Google about what it is you are trying to rank for – keywords or key phrases. The more specific you are with your keywords and information you provide on your website, the more chances of success you’ll have in attaining results.
At Feed we work with you to formulate a list of keywords, perform onsite and offsite SEO techniques and report on our success monthly.
Get in touch to learn more →
Google AdWords or Pay-Per-Click
The other side to SEO is Ads – this is where you pay to be positioned on page one of the SERP.
Here you’re in control of what message you send to your prospective audience to get them to click, call or buy. Feed works with you to develop your strategy then we implement by formulating the list of keywords, create the adcopy – adding extensions where appropriate, setting up tracking and provide monthly bid adjustments, campaign refinement and reporting.
We put emphasis on high-quality ads as they receive up to 15% more clicks or conversions, compared to poor-quality ads.
Let Feed work with you to deliver a Google Ad Campaign that delivers targeted traffic to your website.
Learn more about AdWords →
Google Ad Grants
Google Ad Grants accounts offer nonprofit organisations a powerful tool to enhance their online visibility and expand their outreach efforts. These accounts represent a cost-effective way for nonprofits to showcase their missions, attract supporters, and drive meaningful change without the financial burden of advertising expenses.
Nevertheless, it’s crucial to operate within the parameters and guidelines set by Google Ad Grants. Adhering to these rules, regularly optimising your campaigns, and aligning your strategy with your organisation’s specific goals are all pivotal steps in maximising the benefits of this invaluable program.
Google Ad Grants, a Google initiative, extends free advertising credits to eligible nonprofit organizations for use in Google Ads. Essentially, it’s Google’s way of backing organisations dedicated to creating a positive societal impact.
If you’re eager to broaden your reach, amplify your mission, and funnel valuable traffic to your website, get in touch with us today to explore how we can assist you in achieving your goals!
Learn more about Google Ad Grants →
Google Shopping Ads
Sell products to the shoppers who matter most—the ones looking for what you offer, whether they’re at home, on the go, or in-store.
Google Shopping is a service that allows consumers to search, compare, and shop for physical products across different retailers who have paid to advertise their products. This is also known as a Comparison Shopping Engine (CSE). Google Shopping results show up as thumbnail images that display each product’s retailer, price, star rating and or promotional offer.
Shopping ads provide you with better qualified leads, a broader online presence, boost in traffic to your website or physical store, and helps promote your inventory.
If you’re ready to reach the right shoppers with the right products drop us a line today and see how we can help!
Learn more about Google Shopping →Search Marketing FAQ
Your Top 5 Common Questions Answered
Search marketing refers to the process of promoting a website or business by increasing visibility in search engine results pages (SERPs). It encompasses both Search Engine Optimisation (SEO) and Search Engine Marketing (SEM). SEO focuses on optimising the website organically to improve its ranking in SERPs, while SEM involves paid advertising to appear in search results.
SEO benefits your website by improving its visibility in search engine results, leading to increased organic (non-paid) traffic. This increased traffic can lead to higher brand visibility, more targeted leads, and potentially higher conversions. SEO helps in building a strong online presence and long-term sustainability for your business.
Pay-Per-Click (PPC) advertising is a form of search engine marketing where advertisers bid on keywords relevant to their target audience. When users search for those keywords, the ad appears at the top of the search results, and the advertiser pays a fee each time a user clicks on the ad. It is a way to get immediate visibility and drive traffic to your website, but you pay for each click.
Keyword research is essential in search marketing. Start by understanding your target audience and the terms they use to search for products or services like yours. Use keyword research tools (e.g., Google Keyword Planner, SEMrush) to find relevant keywords with a balance of search volume and competition. Focus on long-tail keywords for more targeted traffic.
To measure the success of your search marketing campaigns, track key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, return on ad spend (ROAS) for PPC campaigns, organic traffic growth, keyword rankings, and bounce rate. Monitoring these metrics will help you gauge the effectiveness of your search marketing strategies.
Let’s have coffee
Everything we do is led by strategic thought, personalised to your business. The research, implementation, and execution is ultimately how we achieve your goals.
Send us your enquiry, and we’ll be in touch within 24 hours.
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