MISSTA is a revolutionary product that is designed to take the stress out of formula feeding. Its temperature sensing patented technology (pending) means that it will keep sterilized water at its ideal temperature for mixing and serving with formula to infants.
Feed was involved with MISSTA from inception and launched the pre-reveal social media campaign which involved mass exposure in order to build a ready-made database to then market to once the product was ready to be released.
Post-reveal the ongoing campaign is multifaceted, including both video and static ads featuring across a variety of campaign structures including new audience exposure and then reengagement of that audience through remarketing.
Feed writes ad copy, performs bid adjustments and tests campaign objectives, headlines and links in order to gain the best result for the business at the lowest possible cost. Monthly reporting enables Feed to operate transparently and analyse data in order to gain the best result.
Feed also developed the go-to-market and content plans which spanned across digital and print advertising. As well as this Feed developed and implemented the email marketing campaign with automation marketing, designed to educate abandoned cart and purchased clients with information on the product.
Enlisting the consulting services of Feed has meant that we were able to have confidence in our online presence and have a better understanding of how our target market responds, whilst focusing on exactly what they want to see, resulting in our ability to invest in advertising that generates impressions, sales and brand awareness for potential customers.
Marie’s knowledge of SEO has been extremely helpful and beneficial to our business and her EOM reporting has given us so much more insight on what our customers and potential customs are looking for.
– Demi Duncan