Amplify Your Business on Facebook and Instagram with Meta Ads
At Feed, we specialise in helping businesses amplify their products and services through social media advertising on Facebook and Instagram. We generate genuine leads and deliver real results, focusing on meaningful engagement rather than vanity metrics like impressions or likes.
Facebook and Instagram, in particular, offer a robust advertising system through its Meta Business Manager (read guide). However, navigating the complexities of Meta and its platforms can be daunting, especially when it comes to meeting Business Manager requirements and setting up ownership structures.
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Meta Ads offer precise targeting capabilities, unlike boosted posts which lack advanced targeting and tracking. With Feed’s expertise, we choose your ideal customer demographics and tailor your offer directly to them. Our engaging campaigns capture attention, and through constant testing, we identify the most effective ads. We also calculate your return on ad spend (ROAS), enabling you to make informed decisions about your marketing budget.
We make it easy for you to get started with social media advertising. With over 2.9 billion active users across Facebook and Instagram, your ads can reach a vast audience. The flexible ad platform allows you to adjust your budget anytime, giving you full control over your advertising efforts. Moreover, the targeting tools help ensure that your ads are shown to the right people, maximising your chances of reaching new customers.
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With our true lead generation funnels and monthly retainer, Feed integrates social media advertising seamlessly into your inbound marketing strategy. We optimise your social media ads on a weekly basis, ensuring that you target the right audience and achieve the best possible results at an optimal cost. Our end-to-end service includes strategy development, setup of all necessary components (lead tracking, ad copy, image creation, targeting, etc.), transparent and digestible reporting, and ongoing campaign analysis and optimisation.
By choosing Feed, you can relax knowing that our best-practice ads strategy consistently builds revenue for your business month after month. We understand that businesses like yours rely heavily on social media platforms, such as Facebook and Instagram, to promote their brand and connect with customers.
To create a Facebook or Instagram ad campaign, you’ll need to use the Facebook Ads Manager platform. Sign in to your Facebook Business Manager account, navigate to Ads Manager, and click on “Create” to start a new campaign. Then, choose your campaign objective (e.g., website clicks, app installs, page likes), set your targeting options, budget, and schedule, and finally, create your ad creative (image or video) and ad copy.
While both Facebook and Instagram are part of the same ad platform (Meta), they have some differences. Facebook offers a broader reach and more ad placement options, including News Feed, right column, and Messenger. On the other hand, Instagram is primarily focused on visual content, allowing you to advertise in the Instagram Feed, Stories, and Explore. Depending on your target audience and ad objectives, you can choose to run ads on either platform or both simultaneously.
Meta’s ad platform provides various targeting options to help you reach your desired audience. You can target based on demographics (age, gender, location), interests, behaviours, and connections. Additionally, you can create Custom Audiences using your existing customer data or lookalike audiences to find users similar to your current customers. Utilising these targeting options effectively will increase the relevance of your ads and improve their performance.
To measure the success of your ad campaigns, you can use the ad metrics and performance data available in Facebook Ads Manager. Key metrics include click-through rate (CTR), conversion rate, cost per conversion, reach, and engagement. Additionally, you can set up Facebook Pixel or Instagram Insights to track specific actions, such as website conversions or app installs. Analysing these metrics will help you understand the effectiveness of your ads and make data-driven decisions for improvement.
There are several ways to optimise your ad performance on Meta platforms. Firstly, continually monitor your ad metrics and make data-driven adjustments based on the results. Test different ad creatives, copy, and audiences to find the best-performing combinations. Consider using A/B testing to compare variations of your ads. Moreover, ensure that your landing page or destination is relevant to your ad, as this will impact conversion rates. Regularly adjusting your budget and bids based on performance can also help optimise cost efficiency.
Contact us today to learn how our Social Media Advertising services can unlock the full potential of Facebook and Instagram for your business.
Send us your enquiry, and we’ll be in touch within 24 hours.
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