When it comes to advertising your business online, Google Ads is a powerful tool that can help you reach potential customers effectively. Our clients are achieving significant conversions (like calls & contact form submissions) through Google Search Marketing in Geelong and Melbourne, particularly from Responsive Search Ads (RSAs), which have recently been updated to be even more effective for businesses like yours.
What Are Responsive Search Ads?
Responsive Search Ads are a type of ad format that allows you to create ads with multiple headlines and descriptions. Google’s smart technology then tests different combinations of these headlines and descriptions to find the most effective ad to show for different search queries that your potential customers are Googling.
What’s New with RSAs?
Google has introduced some exciting updates to RSAs that make them even more powerful:
- Single Headline Display: RSAs can now display a single headline when it’s predicted to perform better than multiple headlines. This helps your ad stand out and grab the attention of potential customers.
- Campaign-Level Association: You can now associate up to three headlines and two descriptions at the campaign level. This gives you more control over your ads and allows for greater customisation. This may be useful for timely promotions and offers, eg. limited-time sales or Christmas promotions. It also means you no longer need to change out existing headlines and descriptions to add in these limited-time versions, reducing the risk of forgetting to replace them when they’re no longer accurate.
- Time-Sensitive Promotion Scheduling: For promotions like sales or special offers, you can schedule start and end dates for your ads. This ensures that your ads are only shown during the promotion period, making them more relevant to your audience.
- Account-Level Automated Assets: Google’s AI can now create assets like dynamic images, sitelinks, and callouts for your ads. These automated assets are designed to enhance your ad performance and save you time.
How Can You Make the Most of RSAs?
If you’re new to Google Ads, here are some tips to help you get started with RSAs:
Keep it simple: Start with one ad containing a few closely related headlines and a couple of descriptions that explain your business well. You can always add more assets later once you get more comfortable with the platform.
Monitor your performance: Keep an eye on how your ads are performing and make adjustments as needed. Google Ads provides reports that can help you track the effectiveness of your ads.
Experiment with different assets: Try out different headlines and descriptions to see what works best for your audience. Don’t be afraid to get creative and test new ideas.
Google’s updates to Responsive Search Ads have made them an even more valuable tool for businesses looking to advertise online. By taking advantage of these new features, you can create ads that are more relevant and engaging to your audience. If you’re feeling a little unsure of how you can maximise RSA’s for your business, check out how Feed Digital can help you navigate the world of Google Ads here.
If you need assistance with Google Adwords in Geelong, give us a call today on 03 5270 5159 or fill in the contact form.
