Not-For-Profit Marketing

Empower your mission with purpose-driven marketing solutions for your organisation

Geelong SEO & Adwords Company | Feed Digital

Feed your NFP marketing with Google Ads.

Feed Digital empathises with the distinctive challenges and noble missions of not-for-profit organisations (NFPs). We recognise that NFPs operate in a world where resources are often limited, but the need to make a meaningful impact is boundless.

That’s why we’re dedicated to providing tailored non-profit marketing solutions that amplify NFPs’ voices and resonate deeply with their audiences.

A profound sense of purpose drives our journey with NFP marketing. Every cause deserves to be heard, and every mission deserves to be supported. That’s why we invest our time, expertise, and creativity in developing marketing strategies that raise awareness, inspire action, and drive positive change.

In today’s fast-paced and ever-evolving digital landscape, it’s crucial for NFPs to have a strong online presence and an effective not-for-profit marketing strategy. However, navigating the complexities of digital marketing can be daunting, especially for organisations with limited resources and expertise.

That’s where Feed comes in. We’re here to be your trusted partner, offering personalised support, innovative solutions, and unwavering dedication to help you achieve your goals and fulfil your mission. We look after your Google Ads Grant Account with the required attention to detail and focus – increasing awareness and bringing in those high-value conversions your NFP requires.

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Marketing Strategy Development for Non For Profit

We work closely with your organisation to develop a customised NFP marketing strategy that aligns with your mission, values, and goals. We’ve got you covered from brand awareness campaigns to donor acquisition strategies.


Google Ad Grant

A Google Grant Account is available to organisations for use in not-for-profit advertising. Let us handle the entire application process, management, and optimisation to ensure you get the most out of this invaluable program.


SEO & Social Media

Enhance your online presence and drive targeted traffic to your website with our search marketing services. From search engine optimisation (SEO) to meta ads campaigns, we’ll help you connect with potential donors at every stage of their journey.



Need help navigating the complexities of NFP marketing? Our professional not-for-profit consulting services are here to provide expert advice and support tailored to your organisation’s unique needs to expand your outreach efforts.


Geelong Digital Marketing | Feed Digital

NFP Marketing Strategy Development

At Feed, we understand that every NFP is unique, with its own mission, values, and goals. That’s why we take a personalised approach to developing your marketing strategy. We work closely with your organisation to understand your target audience, identify key messaging, and craft a comprehensive not-for-profit marketing strategy that aligns with your objectives.

Examples of strategies we can develop include:

  • Brand Awareness Campaigns: Increase awareness of your organisation and its mission through targeted marketing campaigns across various channels, including social media, email marketing, and digital advertising.
  • Donor or Volunteer  Acquisition Strategies: Attract new donors and supporters through strategic outreach efforts, such as personalised email campaigns, social media advertising, and events.
  • Content Marketing Initiatives: Create engaging and informative content that resonates with your audience. This will position your organisation as a thought leader and drive engagement and support.

We aim to help you effectively communicate your message, engage with your audience, and achieve your fundraising and advocacy goals.

Get in touch to learn more →
SEO Agency Geelong - Feed

Google Ad Grant Management

Google Ad Grants provide organisations with essential financial aid for not-for-profit advertising. This powerful NFP marketing tool boosts online visibility and expands outreach efforts effectively to reach a wider audience. However, navigating the application process and maximising the benefits of the $13,000 AUD per month can be complex.

That’s where the experience of a not-for-profit marketing company like Feed is essential in managing the entire process, from submitting your application to managing and optimising your campaigns.

“Feed can help your organisation make the most of a Google Ad Grant, providing eligible NFPs access to $13,000 AUD in monthly Google Ad credit. ⁠We are working with clients across Australia to optimise their Ad Grant returns.⁠”

Our services include:

  • Application Assistance: We guide you through the application process, ensuring that your organisation meets the eligibility criteria and that your application stands out to Google reviewers.
  • Campaign Management: Once approved, we develop and manage your Google Ad Grants campaigns, including keyword research, ad creation, and targeting optimisation.
  • Optimisation and Reporting: We continuously monitor and optimise your campaigns to maximise their effectiveness, ensuring you get the most out of your Google Ad Grants investment. We provide detailed reporting and analysis to keep you informed of your NFP marketing campaign’s performance and ROI.

By leveraging Google Ad Grants, we help you reach a wider audience, drive traffic to your website, and increase donations and support for your organisation.

Get in touch to learn more →
Non For Profit Marketing

SEO & Social Media

A solid online presence is essential for every organisation’s not-for-profit marketing strategy. Our search marketing services are designed to help you enhance your visibility and drive targeted traffic to your website.

We offer a range of NFP marketing services, including:

  • Search Engine Optimisation (SEO): We optimise your website to improve its visibility in organic search results, helping you rank higher for relevant keywords and attract more visitors.
  • Meta Ads Campaigns: Elevate your organisation’s visibility with our tailored Meta Ads campaigns. Our team specialises in crafting and overseeing strategic Meta Ads NFP marketing initiatives to showcase your organisation and its impactful endeavours. Through meticulous keyword research, compelling ad copywriting, and strategic bidding tactics, we ensure your message resonates with potential donors and supporters across various stages of their engagement.
  • Social Media Marketing: Your social media profiles have evolved into valuable assets for users looking for information. Users now often seek services directly from social media platforms like Facebook, Instagram, and LinkedIn. Maximising your business profiles’ visibility through organic social media practices is crucial for building trust online. By effectively leveraging your profiles and posting regular updates on your feed, you can better target and engage your audience, increasing website visitors, donations, and support.

Combining SEO and social media marketing, we help you maximise your online presence and achieve your marketing goals.

Get in touch to learn more →
Digital Marketing Strategy Geelong | Feed Digital

Not-for-Profit Consulting

Navigating the complexities of NFP marketing can be challenging, especially for NFP organisations with limited resources and expertise. That’s where our not-for-profit consulting services come in.

We offer expert guidance and support tailored to your organisation’s unique needs, including:

  • Strategic Planning: We work with your team to develop a clear and actionable marketing strategy that aligns with your organisation’s mission and goals.
  • Campaign Development: We help you plan and execute effective marketing campaigns, from concept development to implementation and measurement.
  • Training and Education: We provide training and resources to help your team build their marketing skills and capabilities, empowering them to drive success for your organisation.

Whether you need help with strategic planning, campaign development, or staff training, our experienced not-for-profit marketing consultants are here to support you.

Contact Feed today to learn more about our services and how we can help your organisation grow and succeed.

Get in touch to learn more →

NFP Marketing FAQ

Your Top 5 Common Questions Answered

Not-for-profit marketing differs from traditional marketing in its focus on promoting a cause or mission rather than selling products or services for profit. It involves creating awareness, inspiring action, and building relationships with supporters to advance the organisation’s mission.

Not-for-profit marketing can benefit your organisation in numerous ways, including increasing awareness of your cause, attracting donors and volunteers, fostering community engagement, and ultimately driving positive change and impact

Effective marketing strategies for not-for-profit organisations often include a mix of digital and traditional tactics. These may include social media marketing, email campaigns, content marketing, event promotions, partnerships with other organisations, and leveraging platforms like Google Ad Grants for not for profit advertising financial support.

Feed specialises in providing tailored marketing solutions for NFP organisations. Our team of experts works closely with you to develop customised not-for-profit marketing strategies that align with your mission and goals. From brand development to digital advertising and donor engagement, we offer comprehensive services to help you amplify your impact and achieve your objectives.

When choosing a non-profit marketing firm, look for a company with experience working with organisations similar to yours, a track record of success in the NFP sector, a deep understanding of your audience and mission, and a commitment to ethical and transparent practices. Additionally, seek to partner with a NFP marketing company who offers personalised su

Let’s have coffee

Everything we do is led by strategic thought, personalised to your business. The research, implementation, and execution is ultimately how we achieve your goals.

Send us your enquiry, and we’ll be in touch within 24 hours.

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